Free shipping on all orders over $25 to the U.S. and over $45 to canada and mexico

Meet OtaJoy

Our Mission:

To provide our customers with delicious flavors from the best ingredients

Our goal at OtaJoy is to share the foods we know and love in a way that's good for our customers. That's why we're constantly educating ourselves on the latest advancements in food science and manufacturing. Our Research and Development team works to source ingredients responsibly and eliminate filler ingredients from our recipes, while our Production team strives to operate in the most environmentally-friendly way possible.

We chose the popular folklore character Otafuku to represent this company because we want the happiness and humility associated with her character to be associated with ours as well. Today, we strive to be a company that provides opportunities for growth among our employees and within our communities. We're honored to have the responsibility of caring for our customer's health and will continue to explore new ways to create quality products in socially and environmentally ethical ways. 

 

Our History

Original Storefront, 1922

Sasaki Shoten storefront, 1922

The history of Otafuku Foods, Inc. goes back to 1922 when Sasaki Shoten opened for business as a sake and soy sauce wholesale/retail store in Hiroshima, Japan.

The rice vinegar brewery started operations in 1938, and the company lost everything when the atomic bomb hit the city of Hiroshima. Vinegar production had to be restarted from scratch after the war.

Oshiba Factory 1960

Oshiba Factory, 1960

During WWII, a savory "pancake" with readily-available ingredients became popular due to a widespread shortage of rice. In 1950, "Otafuku Worcestershire Sauce" was introduced as the dish became even more popular, followed by "Otafuku Okonomi Sauce" in 1952. A lot of arduous research and development went on behind the scenes, but soon Otafuku had one of Japan's best-loved sauces. As Japan's passion for okonomiyaki grew, so did Otafuku Sauce Co., and they quickly expanded their line of sauces to include yakisoba, tonkatsu and takoyaki.

Otafuku Vintage R&D Photo
Otafuku's early Research and Development team

In 1998, Otafuku Sauce Co. expanded to the United States and set up their North American branch, Otafuku Foods, in Torrance, CA. The subsidiary operated in South Bay for 15 years before moving to Santa Fe Springs, CA., to establish a location with a factory and a warehouse as well as an office. Today Otafuku Foods, Inc. proudly produces sauces for both national and private brands across the United States.

Today, Otafuku is known as one of Japan's biggest seasoning sauce manufacturers and continues to grow in North America as well. The founder's two-pronged philosophy, "Never compromise the quality of the ingredients" and "Every drop counts," has been successfully carried out by the generations that followed. A strong passion for better products lives on.

 

Close (esc)

20% off your next purchase

Sign up for our newsletter to receive a coupon for 20% your next order. We'll send you coupons, gifts and special offers from time to time, so keep an eye on your inbox!

Age verification

By clicking enter you are verifying that you are old enough to consume alcohol.

Search

Shopping Cart

Your cart is currently empty.
Shop now